Argyll and the Islands LEADER

Argyll and the Islands LEADER
Campbeltown to Inverness Cycle Network
Tourists, cyclists, local businesses
to increase awareness of the cycle route between two places/ To encourage more visitors to the area along the route. To enable local businesses to benefit from this tourist attraction.
Increased marketing and promotion via posters, leaflets, website, local media and social media. “Buy-in” from local businesses to promote and advertise route.
Increased visitors, Increased profits for local businesses
Not reaching enough people

Colin Fulcher